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See the course page on TUMonline.
Also read below for important details - hope to see you there!
|Time and place:
Block seminar with three mandatory lecture and presentation dates (and group work in between).
- The lecture will be held on 20.04.2023. The student presentations will be held in two separate dates thereafter. For details, see "Seminar Dates and Content" below.
- The seminar sessions in SS23 will be onsite!
- Access links to the course materials will be distributed to the participants shortly before the seminar start.
Intermediate and final presentation in a team (~4 students) with contribution from each team member, submission of presentation slides, and financial plan.
Via TUMonline, now closed. See course page.
- Important: The seminar has a limited capacity (and many applicants!). Spots will be distributed via TUMonline. If you receive a spot in the seminar, you will be informed in April via TUMonline about your "Fixplatz".
- If you do not get a "Fixplatz", this means TUMonline did not select you to participate. We are sorry about that. If there is an open spot, we will inform you depending on your spot on the waiting list.
- If you get a "Fixplatz" but do not want to participate anymore, please de-register to give a chance to your fellow students from the waiting list.
Goal and Structure
From idea to start-up
How can a good business idea become a successful company? The seminar shows aspiring graduates using the example of a young software and consulting company, how to start and run a start-up. The focus is on practical tips, which must be taken into account on the way from the business idea to the marketing of the product or service.
The event is divided into two parts:
- Within the theory block, you learn about founding and leading small software-oriented companies
- This is followed by group work (in teams of ~4 participants) in which the newly acquired knowledge is to be applied and deepened by creating presentations and a business plan using a case study. The results are presented and evaluated in an intermediate and a final presentation.
Position in the curriculum (non-binding information, please refer to your module catalog)
Seminar Dates and Content
Lecture date: 20.04.2023, 09:00 - 16:00, Institute for Advanced Study (IAS) Auditorium (5301.EG.001)
Organizational information (course structure, group formation of ~4 students each, expectations for the presentation)
Lecture on the topics:
- Structure of a business plan, market analysis and market entry
- Product design and pricing
- Corporate strategy
- Financial planning, cash flow and income statement (GuV)
Intermediate presentation date: 02.05.2023, 13:00 - 16:00, FMI Room 02.06.011
The intermediate presentation is on the topic "market entry" (15 minutes per group) and has to be prepared by the respective groups.
- This presentation will present the product / service and the market entry strategy for a sample company in the start-up phase.
- The aim is to highlight the benefits of the product / service to a potential buyer target group and to identify a target market and formulate a market entry strategy (e.g., distribution channels, etc.). A rough financial planning and pricing has to be prepared.
- The groups receive constructive feedback regarding their ideas and presentation.
Final presentation date: 11.05.2023, 13:00 - 16:00, FMI Room 02.06.011
The final presentation (15 minutes per group), which is a polished form of the intermediate presentation, contains a financial plan and a plan for the income statement for the first three years of the example company presented by the group.
- These plans are to be based on the previously presented product / service and the target market described in the first presentation with its sales opportunities.
Note: all three seminar days are mandatory! Failure to show up without a valid excuse will result in a grade of 5,0.
Literature (optional, but certainly encouraged)
- The Lean Startup, Eric Ries, 2011
- The Lean Entrepreneur, Brant Cooper & Patrick Vlaskovits, 2013
- Crossing the Chasm, Geoffrey A. Moore, 2002
- The Innovator's Dilemma, Clayton M. Christensen
- The Four Ways to the Epiphany, Steve Blank, 2013
- Business Model Generation, Alexander Osterwalder & Yves Pigneur, 2011