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Entrepreneurship for small software-oriented enterprises (Gründung und Führung kleiner softwareorientierter Unternehmen)

Last modified Jun 25, 2018


Place and Time:

Block seminar, dates and location see below


Final presentation in a team with contribution from each team member, submission of presentation slides

Registration: Via TUM online


In order to access lecture content, participants must register in the group GFSU2018 after a successful registration in TUM Online.


  • Content: Steffen Vierkorn
  • Organizational:  Anne Faber


From idea to start-up

How can a good business idea become a successful company? The seminar shows aspiring graduates using the example of a young software and consulting company, how to start and run a start-up. The focus is on practical tips, which must be taken into account on the way from the business idea to the marketing of the product or service.

Position in the curriculum [non-binding information] 

  • For all degree programs of the Department of Informatics, the assignment is included in the module catalog.
  • For all degree programs of other faculties, the examination office (Prüfungsamt) of the corresponding department has the information, e.g. TUM-BWL, WI, etc.
  • GFSU ist not a "Hauptseminar" or "Proseminar"

Content and seminar procedure

The event is divided into two parts: Within the theory block, knowledge is imparted on the topic of "Founding and leading small software-oriented companies".

This is followed by a group work in which the newly acquired knowledge is to be applied and deepened by creating presentations and a business plan using a case study. For this purpose, teams of three to four participants are formed.

Organizational information (to be discussed in the first block session) 

  • Presentation of the content and the course of the event as well as the exam
  • Team building (~ 4 people per group)
  • Course of the presentation

Block appointment lecture

Date and place: 20.06.2018, 8:00 am - 6:00 pm, 01.11.018 and 00.13.054 after the lunch break

Lecture on the topics

  • Structure of a business plan, market analysis and market entry
  • Product design and pricing
  • Corporate strategy
  • Financial planning, cash flow and income statement (GuV)


  • 08:00 – 08:15 am   Introduction and short introductory round
  • 08:15 – 09:45 am   Market, Product & Organization, Part I
  • 09:45 – 10:00 am   Break
  • 10:00 – 11:15 am   Market, Product & Organization, Part II
  • 11:15 – 12:00 am   Financial Planning & Legal Framework Part I
  • 12:00 – 02:00 pm   Lunch break
  • 02:00 – 03:30 pm   Financial Planning & Legal Framework Part II
  • 03:30 – 03:45 pm   Break
  • 03:45 – 06:00 pm   Businessplan: Tools & Methoden

Following: Time for questions and start of group work.

Until the first presentation date, a presentation on the topic "market entry" has to be prepared by the respective groups. This presentation will present the product / service and the market entry strategy for a sample company in the start-up phase. The aim is to highlight the benefits of the product / service to a potential buyer target group and to identify a target market and formulate a market entry strategy (e.g., distribution channels, etc.). A rough financial planning and pricing has to be prepared.

Presentation date 1

Date and place: 28.06.2018, 1:00 pm - 6:00 pm, 01.11.018

For the first presentation, the student groups will present the market entry (15 minutes per group).
The groups receive constructive feedback regarding their ideas and presentation.

Presentation date  2

Date and place: 05.07.2018, 1:00 pm - 6:00 pm, 01.11.018

The final presentation (15 minutes per group), which is based on presentation 1, contains a financial plan and a plan for the income statement for the first three years of the example company presented by the group. These plans are to be based on the previously presented product / service and the target market described in presentation 1 with its sales opportunities

Literature und Material

  • The Lean Startup, Eric Ries, 2011
  • The Lean Entrepreneur, Brant Coop & Patrick Vlaskovits, 2013
  • Crossing the Chasm, Geoffrey A. Moore, 2002
  • The Innovator's DIlemma, Clayton M. Christensen
  • The Four Ways to the Epiphany, Steve Blank, 2013
  • Business Model Generation, Alexander Osterwalder & Yves Pigneur, 2011

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