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Entrepreneurship for small software-oriented enterprises (Gründung und Führung kleiner softwareorientierter Unternehmen)

Last modified Apr 20

 

Summary

Time and place:

Block seminar with three to four mandatory lecture and presentation dates (and group work in between).

  • The lecture will be held on 28.04.22. The student presentations will be held on 19.05.22 and 30.05.22. Details see "Seminar dates and content" below.
  • The seminar sessions in SS22 will be onsite!
  • Access links to the material (and video conference, if necessary) will be distributed to the participants shortly before the seminar start.
Exam:

Intermediate and final presentation in a team (~4 students) with contribution from each team member, submission of presentation slides and financial plan.

Registration:

Via TUMonline, registration will be open from 09.03.22 to 06.04.22. UPDATE: all spots have been allocated. If you don't see a Fixplatz in TUMOnline, that unfortunately means you did not receive a spot. Come back next year!

  • Important: The seminar has a limited capacity. Spots will be distributed by TUMOnline. In April, if you receive a spot in the seminar, you will be informed about TUMOnline about your "Fixplatz".
  • If you do not get a "Fixplatz", this means TUMOnline did not select you to participate. We are sorry about that. If there is an open spot, we will inform you depending on your spot on the waiting list. 
  • If you get a "Fixplatz" but do not want to participate anymore, please de-register to give a chance to your fellow students from the waiting list.
Contacts:

 

Goal and structure

From idea to start-up

How can a good business idea become a successful company? The seminar shows aspiring graduates using the example of a young software and consulting company, how to start and run a start-up. The focus is on practical tips, which must be taken into account on the way from the business idea to the marketing of the product or service.

Seminar structure

The event is divided into two parts:

  1. Within the theory block, you learn about "founding and leading small software-oriented companies"
  2. This is followed by group work (in teams of ~4 participants) in which the newly acquired knowledge is to be applied and deepened by creating presentations and a business plan using a case study. The results are presented and evaluated in an intermediary and a final presentation.

Position in the curriculum (non-binding information, please refer to your module catalog)

  • For all degree programs of the Department of Informatics, the assignment is included in the module catalog.
  • For all degree programs of other faculties, the examination office (Prüfungsamt) of the corresponding department has the information, e.g. TUM-BWL, WI, etc.
  • GFSU ist not a "Hauptseminar" or "Proseminar"

 

Seminar dates and content

Note: The seminar lecture will now be held as a full-day event on the 28th of April.

Lecture date: 28.04.2022, 09:00 - 18:00, 01.11.018

Organizational information (course structure, group formation of groups of ~4 students, expectations for the presentation)

Lecture on the topics:

  • Structure of a business plan, market analysis and market entry
  • Product design and pricing
  • Corporate strategy
  • Financial planning, cash flow and income statement (GuV)

 

1st presentation date: 19.05.2022, 9:00 am - 2:00 pm, 01.11.018

The first presentation is on the topic "market entry" (15 minutes per group) and has to be prepared by the respective groups.

  • This presentation will present the product / service and the market entry strategy for a sample company in the start-up phase.
  • The aim is to highlight the benefits of the product / service to a potential buyer target group and to identify a target market and formulate a market entry strategy (e.g., distribution channels, etc.). A rough financial planning and pricing has to be prepared.
  • The groups receive constructive feedback regarding their ideas and presentation.

 

2nd presentation date: 30.05.2022, 9:00 am - 2:00 pm, 01.13.007

The final presentation (15 minutes per group), which is based on the first presentation, contains a financial plan and a plan for the income statement for the first three years of the example company presented by the group.

  • These plans are to be based on the previously presented product / service and the target market described in the first presentation with its sales opportunities.

 

Literature and material

  • The Lean Startup, Eric Ries, 2011
  • The Lean Entrepreneur, Brant Cooper & Patrick Vlaskovits, 2013
  • Crossing the Chasm, Geoffrey A. Moore, 2002
  • The Innovator's Dilemma, Clayton M. Christensen
  • The Four Ways to the Epiphany, Steve Blank, 2013
  • Business Model Generation, Alexander Osterwalder & Yves Pigneur, 2011

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