Identification of API-Enabled Value Creation Archetypes and their Implications for Organizations

Abstract

In recent years, application programming interfaces (API) gained considerable importance for companies. Especially data-driven organizations like Google, Facebook and Expedia make use of the automatic and standardized exchange of data between different stakeholders. They can be considered as successful drivers in the so called API economy.

However, some organizations still struggle finding the value proposition offered by potential APIs within their business. “[They] are still in an identification stage regarding potential business models.” (Koch, 2019)

In this research, the goal is to create a comprehensive overview of the corresponding API ecosystem and – based on this – define archetypes of API-enabled business models.

We want to point out central elements of API BM archetypes, how the respective value can be created, and what differences appear across industries. Our work can serve as a guideline for organizations which are considering implementing APIs as a part of their business (model).

Therefore, we consider a qualitative approach of gathering strategies and experience across several industries by interviewing deciders and insiders in the respective field of API business models.

References

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