|Place and Time:||
Block seminar, dates and location see below
Final presentation in a team with contribution from each team member, submission of presentation slides
|Registration:||Via TUM online|
From idea to start-up
How can a good business idea become a successful company? The seminar shows aspiring graduates using the example of a young software and consulting company, how to start and run a start-up. The focus is on practical tips, which must be taken into account on the way from the business idea to the marketing of the product or service.
GFSU ist not a "Hauptseminar" or "Proseminar"
The event is divided into two parts: Within the theory block, knowledge is imparted on the topic of "Founding and leading small software-oriented companies".
This is followed by a group work in which the newly acquired knowledge is to be applied and deepened by creating presentations and a business plan using a case study. For this purpose, teams of three to four participants are formed.
Lecture on the topics
Following: Time for questions and start of group work.
Until the first presentation date, a presentation on the topic "market entry" has to be prepared by the respective groups. This presentation will present the product / service and the market entry strategy for a sample company in the start-up phase. The aim is to highlight the benefits of the product / service to a potential buyer target group and to identify a target market and formulate a market entry strategy (e.g., distribution channels, etc.). A rough financial planning and pricing has to be prepared.
For the first presentation, the student groups will present the market entry (15 minutes per group).
The groups receive constructive feedback regarding their ideas and presentation.
The final presentation (15 minutes per group), which is based on presentation 1, contains a financial plan and a plan for the income statement for the first three years of the example company presented by the group. These plans are to be based on the previously presented product / service and the target market described in presentation 1 with its sales opportunities
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